Summary

Marketing is the business of getting products and paying customers together. This can be as simple as a sales clerk helping a customer find the perfect pair of jeans or as complex as a major corporation rolling out a new international product line. Between the extremes, there is a broad career field that provides 16 million jobs. Opportunities in marketing exist at virtually every level of education and skill. Many future marketers got their start working in shopping malls and retail stores then used this experience as a springboard for college and professional-level marketing opportunities.

The new Career Ideas for Teens in Marketing explores the plethora of jobs that exist for anyone looking to get a foot in the door of this growing field.

Job articles include:

• Account executive
• Art director
• Creative director
• Graphic designer
• Market researcher
• Product planner
• Trade show designer
• Visual merchandise designer.

Specifications

Full-color illustrations. Index. Appendix.

About the Author(s)

Diane Lindsey Reeves is the founder of Bright Futures Press. She holds an undergraduate degree in elementary education as well as a master's-level certification in applied communications. She is the author or coauthor of several books and series of books, including the Career Ideas for Kids and Virtual Apprentice series for Ferguson's. Reeves also conducts workshops on teaching career-planning skills to students. She resides in Raleigh, North Carolina.

Kelly Gunzenhauser has a master's degree in English and has been an editor and writer in the educational publishing field for more than 13 years. She is an avid school volunteer and substitute teacher. She lives in Winston-Salem, North Carolina.