Summary

There were 48,000 advertising and public relations businesses in the United States in 2006, according to the Bureau of Labor Statistics. Employing more than 500,000 people, the fields of advertising and public relations are projected to grow by 14 percent through 2016. Together they offer almost unlimited opportunity for talented, creative, and dedicated workers. But they are also known to have intense, high-pressure work atmospheres and are very sensitive to economic ups and downs. 

Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industries, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.

Specifications

Index. Box features. Resources.

About the Author(s)

Stan Tymorek is a writer and editor with extensive experience in the fields of advertising and public relations. He was a creative/copy director at Lands' End and was also the copy chief at LifeSketch.com, a Web site start-up company for sharing photos and online scrapbooks. He served as a copy consultant for Nordstrom.com and edited the book Clotheslines: A Collection of Poetry and Art. He was also director of public relations at the Mount Sinai Medical Center in Chicago.